Too often we try to quantify what can’t actually be measured. We count people, but not individuals. We count exam results rather than intelligence, benefit claimants instead of poverty. The government has set itself 10,000 new targets. Politicians pack their speeches with skewed statistics: crime rates are either rising or falling depending on who is doing the counting.

We are in a world in which everything designed only to be measured. If it can’t be measured it can be ignored.

But the big problem is what numbers don’t tell you. They won’t interpret. They won’t inspire, and they won’t tell you precisely what causes what.

In this passionately argued and thought-provoking book, David Boyle examines our obsession with numbers. He reminds us of the danger of taking numbers so seriously at the expense of what is non-measurable, non-calculable: intuition, creativity, imagination, happiness…

Counting is a vital human skill. Yardsticks are a vital tool. As long as we remember how limiting they are if we cling to them too closely.

Americans who claim to have been abducted by aliens = 3.7 million

Average time spent by British people in traffic jams every year = 11 days

Number of Americans shot by children under six between 1983 and 1993 = 138, 490

�ber die Autorin bzw. den Autor

David Boyle is a journalist and alternative economist who has been writing about new ideas in economics in the ‘New Statesman’, ‘Guardian’ and ‘European’ for more than a decade. He is the editor of ‘New Economics’ magazine and presenter of Channel Four’s ‘Worldwise Reports’ and BBC2’s ‘Midnight Hour’.

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