Providing cutting-edge advice and information on how to create a genuinely effective network of contacts, this book allows anyone to achieve their networking ambition. By exploring how to utilize the latest technology, readers learn how networks are structured and how they function, including social networking, before and after the contact is established. The old mantra of six degrees of separation has now given way to just one or two in a modern society where networking is essential for getting ahead.
Sonia Fernandez is the Spanish head of the world's largest online dating agency, Match.com. She was previously a dot-com entrepreneur and is a graduate of Stanford University.