Truth About the New Rules of Business Writing, The
Canavor, Natalie
ISBN 10: 0137153155 ISBN 13: 9780137153152
Verlag: FT Press, 2009
Gebraucht
Paperback
Verkäufer
WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
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Beschreibung
Beschreibung:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR010240242
Inhaltsangabe:
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Über die Autorin bzw. den Autor:
Natalie Canavor has worked as a journalist, magazine editor, corporate communicator, and copywriter. She is currently a communications consultant and business writer whose publications, articles, Web sites, and video scripts earn international awards. Her features have appeared in a wide range of print and online media, including The New York Times. Earlier she created four national magazine start-ups and served as executive director of communications for New York State’s largest educational agency. She also authored a successful book on marketing for photographers and leads workshops on writing for results.
Claire Meirowitz, principal of Professional Editing Services, manages projects and edits print, e-letters, and Web materials for a nationwide client base in information technology and banking, among others. She is also a writer and publication editor who cofounded and edited several journals in the labor relations field and award-winning newsletters for the education industry. She formerly directed publication and community relations for SUNY College at Old Westbury, where she oversaw production of more than 400 publications annually.
Together, Natalie and Claire own C&M Business Writing Services, providing writing, editing, and project management to organizations. They also present business writing workshops and write a column on writing and editing for the International Association of Business Communicators’ online magazine, distributed internationally.
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Bibliografische Details
Titel: Truth About the New Rules of Business ...
Verlag: FT Press
Erscheinungsdatum: 2009
Einband: Paperback
Zustand: Very Good