Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers. Dieser Artikel ist nicht verfügbar.
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Sprache: Englisch
Verlag: Wiley, 2010
- Hardcover
- Gebraucht
Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 20. Dezember 2007
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Befriedigend
EUR 8,13
Artikelbeschreibung des Verkäufers
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Bestandsnummer des Verkäufers 00099828186
- Titel
- Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
- Autor
- Sexton, Don
- Verlag
- Wiley
- Erscheinungsjahr
- 2010
- Zustand
- Good
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0470453079
- ISBN-13
- 9780470453070
- Auflage
- 2. Auflage
Trump University books are practical, straightforward primers on the basics of doing business the Trump way--successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school--experience.
In Trump University Marketing 101, Second Edition, you'll learn how to:
* Master the basics of great marketing to grow your business
* Adapt your marketing strategy to difficult economic conditions
* Understand customers, competitors, and markets
* Discover your target audiences
* Position your product or service against the competition
* Create a great brand from scratch
* Market residential and commercial properties effectively
* Develop powerful marketing plans
* Increase customer satisfaction
* Price your products for maximum profit
* Use advertising and the Internet to promote your business
* Employ guerrilla marketing techniques
* And much more!
In Trump University Marketing 101, Second Edition, you'll learn how to:
* Master the basics of great marketing to grow your business
* Adapt your marketing strategy to difficult economic conditions
* Understand customers, competitors, and markets
* Discover your target audiences
* Position your product or service against the competition
* Create a great brand from scratch
* Market residential and commercial properties effectively
* Develop powerful marketing plans
* Increase customer satisfaction
* Price your products for maximum profit
* Use advertising and the Internet to promote your business
* Employ guerrilla marketing techniques
* And much more!
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Über die Autorin bzw. den Autor
Don Sexton is Professor of Marketing at Columbia University, a recipient of Columbia Business School's Distinguished Teaching Award, and the founder and principal of The Arrow Group, Ltd.(r), a marketing consulting and training firm whose clients have included GE, IBM, DuPont, Verizon, Citigroup, Pepsi, Unilever, and Pfizer, among many other well-known companies. He has taught at Columbia for more than forty years and his articles on marketing and branding have appeared in numerous publications, including the Harvard Business Review and the Journal of Marketing. He is often quoted in media such as the New York Times and BusinessWeek. He is the author of Trump University Branding 101, also from Wiley.
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