Tran Xuan Bao. Lin Yang. Marketing. Economic Publishing House(Chinese Edition)(Old-Used)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2004-08-01 Publisher: China Economic Press title: Marketing List Price: $ 25.00 Author: Tran Xuan Bao. Lin Yang ed Publisher: the Chinese economy Publishing Date :2004-8-1ISBN: 9787501763900 Words: Page: Revision: Binding: Folio: Weight: Editor's Summary & nbsp ; book is a marketing textbook. a total of 14 chapters: Chapter Introduction; marketing research; Chapter marketing environment; Chapter consumer buying behavior; fifth chapter producers purchase behavior ; Chapter 12 intermediate Chapter competitor behavior; Chapter VII of market segmentation and market positioning; Chapter VIII product strategy; Chapter Nine new product development; Chapter pricing strategy; Chapter 11 distribution channel strategy; providers and marketing logistics; Chapter XIII promotional strategy; the Chapter XIV marketing management. The textbook theory and case combination. the structure has a progressive. logical. rational; novelty. systematic and scientific; method instructive. maneuverability. practicality; language normative. popular. smooth sex. This material is suitable for undergraduate economics and management textbooks. and also available for persons interested in the theory and practice of marketing self-study or reference purposes. In addition. in order to facilitate the teaching and learning. the teaching materials available supporting courseware. browse or download China Economic Publishing House URL (wvvw.economyph.com) of the teachers and students are welcome and people interested in marketing. Quality View Table of Contents Chapter 1 Introduction Section I Section II of the origin and development of Marketing Marketing research object and the content Section III the evolution of the concept of marketing case Benz innovative concept and service concept Chapter marketing environment marketing opportunities Chapter marketing research first section of marketing information system. sect marketing research case from a photo found in section II of the Section 1 The micro marketing environment macro marketing environment case stick to traditional concepts. fail miserably Chapter consumer buying behavior first section of consumers buying behavior characteristics affect consumer buying behavior factors case Section II King Car company launched new products producer based on the consumer habits of buying behavior Festival producers purchase of Section II of the behavioral characteristics influence the producers buying behavior factors case Tongrentang Procurement Law Chapter VI the competitor behavior Section 1 contender define a second competitor behavior analysis Section III competitors strategy case Toyota of Chapter VIII of the Motor Company's marketing war Chapter VII of market segmentation and market positioning Section 1 Market Segmentation section II of the choice of the third quarter market positioning of the target market case Miller beer market positioning of the company's product strategy. the first overall product Penguin Books concept of Section II individual section III of the product strategy. product line strategy the fourth quarter product mix strategy case Kelon's brand growth IX new product development. the first section of the product life cycle theory section II. new product development process cases Chapter pricing strategy first section of the development the main factors affecting pricing decisions Section II the pricing method Section III pricing strategy case cheap as good as the meaning and function of Chapter XI of the high prices Qiao distribution channel strategy first section distribution channels Jinnuo Group Company's distribution channels in the case of distribution channel management in section IV of the section distribution channel types and hierarchical organization of the third distribution channel type design of distribution channels Section V Chapter XII of the middle of the mi.…