Shares insight into cultural and regional factors that influence why various companies and products are successful or unsuccessful, analyzing the dynamic between quality and cost and how it directly influences consumer decisions as demonstrated by the examples of leading businesses.

�ber die Autorin bzw. den Autor

KEVIN MANEY, the author of Megamedia Shakeout and The Maverick and His Machine, has been a contributing editor to Cond� Nast Portfolio and a contributor to The Atlantic, Wired, NPR, and ABC News NOW. He covered the technology industry for USA Today for almost two decades. He lives outside of Washington, D.C.

Visit the author at his website, www.kevinmaney.com.

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