Tourism Promotion

Thomas Walsh

Verlag: Discovery Publishing House Pvt. Ltd., 2011
ISBN 10: 8183568904 / ISBN 13: 9788183568906
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Beschreibung:

Advertising plays a crucial role in marketing a tourist product. If the right combination of conditions is present the effect of advertising would be to increase the demand for the particular country`s tourist product. Amond the factors favourable to the successful use of advertising are the rising trend of demand in the particular and an opportunity to stimulate selective demand i.e., preference for the particular product. The media used to achieve this is large-scale advertising in travel trade journals and newspapers of international repute having travel sections. Table of Contents Introduction Market Analysis for Tourism Promotion Principles of Tourism Marketing Marketing Channels Sales network Role of Travel Agencies in Tourism Promotion Role of Exhibitions and Fairs in Tourism Promotion Tourism Promotion by Aids Classification of Advertising for Tourism Promotion Printed Pages: 272. Buchnummer des Verkäufers 61255

Bibliografische Details

Titel: Tourism Promotion
Verlag: Discovery Publishing House Pvt. Ltd.
Erscheinungsdatum: 2011
Einband: Hardcover
Zustand: New

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Verlag: Assen, 1964 (1964)
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Buchbeschreibung Assen, 1964, 1964. Assen, 1964. Cloth. 142 pp. Artikel-Nr. 6384

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Verlag: Thomson Learning, (1988)
ISBN 10: 0415045452 ISBN 13: 9780415045452
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Buchbeschreibung Thomson Learning, 1988. Gebundene Ausgabe. Buchzustand: Gut. 288 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 550. Artikel-Nr. 290143

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Stein, Andi:
Verlag: New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, (2015)
ISBN 10: 1433124149 ISBN 13: 9781433124143
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Buchbeschreibung New York, NY ; Bern ; Frankfurt, M. ; Berlin ; Brussels ; Vienna ; Oxford ; Warsaw : Lang, 2015. kart. Buchzustand: Sehr gut. VIII, 196 S. : Ill., graph. Darst. ; 26 cm; Tadelloses Exemplar. - Introduction -- Types of Attractions -- Attraction Development -- Promotion, Advertising, and Marketing -- Media Relations -- Social Media Marketing -- Sales Promotions and Merchandising -- Special Events -- Guest Relations and Customer Service / u.a. - From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator—they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. ISBN 9781433124143 Wir versenden am Tag der Bestellung von Montag bis Freitag. Sprache: Englisch Gewicht in Gramm: 338. Artikel-Nr. 1046929

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Peter Keller
Verlag: Erich Verlag Schmidt Jan 2012 (2012)
ISBN 10: 3503138382 ISBN 13: 9783503138388
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Buchbeschreibung Erich Verlag Schmidt Jan 2012, 2012. Taschenbuch. Buchzustand: Neu. 239x144x34 mm. Neuware - Increased competition, the ongoing differentiation process of potential visitors` needs and the irreversible development to a multimedia information and communication society are tremendous challenges for institutions which aim to attract and keep loyal visitors. In this book, AIEST's experts put forward new ideas on how to rise to some of the most intriguing and urgent questions of modern tourism promotion. - Macroeconomic Impacts: how to face and deal with growing markets, increased global competition or differentiation effects in mature market environments. - Tourism Promotion and Marketing Processes: how more research on the 'hybrid traveler' and the focus on cooperation can lead to better understanding and management. - Social Media and Web 2.0: how attention can be arrested even when information is abundant and consumers gain more and more sovereignty. - Technological Progress: how to benefit more effectively from recent developments such as the digitalization of promotional tools (E-Promotion). Contributions from both practice and academia give comprehensive and holistic impressions of viable solutions! 175 pp. Englisch. Artikel-Nr. 9783503138388

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