Tourism is the study of travel, hotels, transportation, and all other components, including marketing and promotion, of the industry serving the total market of travellers. This book is the revision of a classic survey text, adopted all over the world. It examines the social, cultural, and psychological aspects of travel and tourism, defines its basic concepts and structures, and explains how tourism can become an important factor in the wealth of any nation.

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."..rich both in theoretical and pragmatic insights...an excellent main text...an excellent contribution to the advancement of tourism education, training and practical knowledge formation." (International Journal of Tourism Research, November 2001)

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