Tourism: Principles and Practice

In a changing and turbulent environment for tourism, the fifth edition of Tourism: Principles and Practice offers the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as business tourism, sports and events management and mobile technology and social tourism.  

Thanks to its engaging writing style and accessible structure, this has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.

Tourism: Principles and Practice, 5^th edition

Endorsements

'The latest edition of this classic textbook confirms it as the number one introductory text for students of tourism. Comprehensive in its coverage, it is also attractively laid out and well-structured. Students will find it a stimulating and user-friendly read and its many illustrations, examples, case studies and review questions will reinforce their learning. The authors have done an excellent job.' - John Tribe, Professor of Tourism, University of Surrey, UK

'This book is a wonderful and much needed addition to the growing literature on the tourism phenomenon. Its world renowned authors have succeeded in producing an easy to understand and up-to-date textbook for tourism and hospitality students, educators and practitioners.' Abraham Pizam, Ph.D., Dean, Rosen College of Hospitality Management, University of Central Florida, USA

'The book has established itself as a key introductory tourism text and the new edition will be warmly welcomed.' Professor C. Michael Hall, Ph.D., Department of Management, Marketing and Entrepreneurship, University of Canterbury, New Zealand

'This is a first class textbook that provides timely and insightful understandings of the critical issues that face the contemporary tourism practitioner and academic. The text has a crisp, authoritative quality that is enhanced by short, informative case studies. From the reader’s perspective the very visual nature of the tourism experience is captured in quality photos and excellent diagrams and figures.' Bruce Prideaux, Professor of Marketing and Tourism Management, James Cook University, Australia

'In the Introduction it is suggested that the sustained growth and resilience of tourism has been a constant in a world of change. Tourism: Principles and Practice has also been a constant in the tourism academic domain since 1993, exposing generations of undergraduate and postgraduate students to tourism theory and practice. Fletcher, Fyall, Gilbert and Wanhill have produced a completely revised 5th Edition; chapter learning outcomes; major and mini case studies; annotated further reading; hyperlink addresses; YouTube links will ensure it sustains its position as a required text on tourism programmes worldwide.'  Dr Keith Wilkes, Dean of the School of Tourism, Bournemouth University, UK

The fifth edition of Tourism: Principles and Practice offers you a leading tourism text for all your needs, based upon editors who excel in their fields:

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.

Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

 Student and lecturer resources complementing this textbook are at www.pearsoned.co.uk/fletcher