Total Global Strategy : International Edition
Hult, G. Tomas M., Yip, George S.
ISBN 10: 0132374722 ISBN 13: 9780132374729
Verlag: Pearson Education, Limited, 2011
Gebraucht
Softcover
Verkäufer
Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 13. Oktober 2008
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 38979825-20
Inhaltsangabe:
A uniquely integrated view of the global strategy issues facing firms today.
Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.
The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
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Bibliografische Details
Titel: Total Global Strategy : International Edition
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2011
Einband: Softcover
Zustand: Good
Auflage: 3. Auflage