Total Competition: Lessons in Strategy from Formula One

Ross Brawn

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Sprache: Englisch

Verlag: Simon & Schuster Ltd, United Kingdom, London, 2016

1471162354 / 9781471162350

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Artikelbeschreibung des Verkäufers

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR007823118

Titel
Total Competition: Lessons in Strategy from Formula One
Autor
Ross Brawn
Verlag
Simon & Schuster Ltd, United Kingdom, London
Erscheinungsjahr
2016
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1471162354
ISBN-13
9781471162350
Artikelgewicht
549 Gramm
Abmessungen
153.0 x 234.0

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