Tips on Type.
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Laminated wrappers, 4to, 128 pp, ills. From the blurb: "Once upon a time knowledge of type and how it is organised was restricted almost exclusively to printers and graphic designers. Now, with the advent of desktop publishing, a vast multitude of communicators in offices and homes find themselves involved with type and are often slightly daunted by the terminology inherited from the past. In this book, Bill Gray lucidly sets out the fundamentals in a 'user-friendly' way, ranging from the classical type designs to digital and computer-assisted typesetting. Profusely illustrated with samples, the topics include: How calligraphy relates to type / Classification of type styles / Tools / Parts of typefaces / The size of type / The x-height of type / Dimensions of type / Spacing / Text and display / Design of text / ITC typefaces / Numbers / Picking a typeface / Design of paragraph mass / Design of first lines of paragraphs / Achieving emphasis / Designing large first letters of text / How to indicate text type on layouts / Designing display headlines / How to comp a display headline / Typographic devices / Copy-fitting / Fun and games with words / Making a character counting scale / Proofreaders' marks / Tips on copy-fitting / Typewriter composition / Variations of one typeface / Electronic typesetting / Digital typesetting / Computer-assisted phototypesetting / Typographic layouts / What type styles express / Typefaces designed by the author / Dry-transfer type." Near Very Good, tiny chip to fore-edge of rear wrapper. Buchnummer des Verkäufers ABE-19837
Titel: Tips on Type.
Verlag: Lund Humphries, London, first edition, 1989
Einband: Soft cover
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