Time for a Model Change: Re-engineering the Global Automotive Industry

Graeme P. Maxton is Programme Director, Economist Conferences, Contributing Editor, Economist Intelligence Unit (EIU) and a Director of autoPOLIS Strategy Consultants. He contributes regularly to a variety of Economist Newspaper Group publications and is author of the EIU's World Car Forecasts, The Emerging Markets of Asia-Pacific and Asia-Pacific: after the Crisis. He is also co-author (with John Wormald) of the best-selling Driving Over a Cliff? Business Lessons from the World's Car Industry, 1994.

John Wormald is a Director of autoPOLIS Strategy Consultants and works throughout the automotive industry. He regularly contributes to the business and automotive press and is the co-author (with Graeme P. Maxton) of the best-selling Driving Over a Cliff? Business Lessons from the World's Car Industry, 1994.