Ask any graphic designer the world over about their preferred approach to setting type, choosing a color, or beginning a new layout, and you will rarely get exactly the same answer twice. All designers have their own way of working and their own combinations of the thousands of techniques one can apply when planning a new design project. But there are some dos and don'ts that always figure in any heated debate about what one should or should not accept as the right way to create the best graphic design.
This book looks at key dos and don'ts, bringing them together in the form of a classically structured almanac. Packed with practical advice, but presented in a light-hearted fashion, the advisory rather than dictative approach means designers can take or leave the advice presented in each rule as is typical of most creatives with their own strong views on what does and does not constitute good design practice. Individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring.
Thou Shall Not Use Comic Sans is the must-have collection of the best advice that any graphic designer should have at his fingertips, with each entry combining a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry. Grouped into six, color-coded categories–typography, color, layout, imagery, production, and the practice of design–but presented numerically and in mixed groups, the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.
Sean Adams (adamsmorioka.com) is the national president and past national board member of the AIGA. He is a Fellow of the Aspen Design Conference, and AIGA Fellow. He teaches at Art Center College of Design. Sean is a frequent lecturer and competition judge internationally, and is the co-author
of Logo Design Workbook,
Color Design Workbook, and
Masters of Design.
John Foster (badpeoplegoodthings.com) is a designer, author, and speaker on design whose work is included in the permanent collection of the Smithsonian. His books include For Sale: Over 200 Innovative Solutions in Packaging Design, New Masters of Poster Design, and Maximum Page Design, and he writes a weekly column on music packaging for brightestyoungthings.com.
Tony Seddon has worked for a design consultancy, as a senior art editor for an illustrated book publisher, and as art director for two visual arts publishers in a career spanning over 20 years. He is the author of Image: A Creative Digital Workflow for Graphic Designers, Graphic Design for Nondesigners, and Art Directing Projects for Print.
Peter Dawson (gradedesign.com) has a degree in graphic design from Kingston University, UK, and over 18 years experience in the design arena. Among the awards for his work are the Gold Federal Tait Award, D&AD, Donside, McNaughtons Review, ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers.
