Thinkpad: A Different Shade of Blue
Deborah A. Dell; J. Gerry Purdy
ISBN 10: 0672317567 ISBN 13: 9780672317569
Verlag: Sams, 1999
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Hardcover
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Beschreibung
Beschreibung:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.04. Bestandsnummer des Verkäufers G0672317567I4N00
Inhaltsangabe:
ThinkPad: A Different Shade of Blue tells the exciting inside story behind the creation of one of the most successful brand names in computing. Through interviews with the ThinkPad Team and IBM executives, and access to internal documents and memoranda, the book provides a rare inside view into the workings of an IBM brand team. Here is the inside scoop on the cultural and personality differences that almost killed one of the most significant development efforts in IBM history. More importantly, it offers valuable lessons on what it takes to build a world-class, enduring brand or product.
Über die Autorin bzw. den Autor:
J. Gerry Purdy, Ph.D is the President of Mobile Insights, Inc. , a professional services firm. Dr. Purdy has focused on mobile products and markets since 1986, and is a recognized authority in the mobile computing industry. He is often quoted in publications such as The Wall Street Journal, Business Week, PC Week, InfoWorld and the New York Times. As a mobile computing consultant, Dr. Purdy has given insight and advice to clients such as 3Com, Apple, AT&T, Compaq, Dell, Fujitsu, HP, IBM, Microsoft, NEC, Motorola, and Toshiba. Dr. Purdy is a member of the IBM Mobile Computing Industry Advisory Council, Dell Industry Advisory Council, AT&T wireless Analysts Council, and the NEC Analysis Exchange. Debi Dell has participated in many of IBM¿s ventures into the personal computing market during her 18 year career, and has developed and implemented Worldwide branding programs for a variety of IBM hardware and software products. As an original member of the ThinkPad Team, Debi conducted global marketing research and focus groups, to create the ThinkPad customer experience. She is currently the IBM U.S. Nation Practice Leader developing IBM Global Services for the growing mobile and wireless market.
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Bibliografische Details
Titel: Thinkpad: A Different Shade of Blue
Verlag: Sams
Erscheinungsdatum: 1999
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
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Thinkpad: A Different Shade of Blue
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Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.04. Artikel-Nr. G0672317567I4N00
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ThinkPad: A Different Shade of Blue: A Different Shade of Blue - How IBM Created the Most Successful Brand in Computer History
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Zustand: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Artikel-Nr. M00672317567-B
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