Think More Analogue, Be More Digital: How a little more analogue thinking can result in better digital strategy and marketing communications. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Titel: Think More Analogue, Be More Digital: How a little more analogue thinking can result in better digital strategy and marketing communications.
Verlag: CreateSpace Independent Publishing Platform 02 M
Erscheinungsjahr: 2015
Sprache: Englisch
ISBN-10: 1508698171
ISBN-13: 9781508698173
Einband: Paperback
Zustand: Very Good

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The behaviour of today’s consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.

�ber die Autorin bzw. den Autor

A veteran of the media and advertising world, James has been a pioneer of digital marketing and media from its early days. During his career he has founded three agencies, the second of which Diffiniti went on to become the largest digital marketing and media agency in the UK, whilst the first Media Business North is now part of the largest global media agency network, Mediacom. After spending four years as Chief Digital Officer for IPG Mediabrands, part of the giant Interpublic advertising group, he is currently the head of International agency relationships at AOL, the Internet giant that has quietly been reinventing itself as a digital media powerhouse.

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