Thank You for Arguing
Jay Heinrichs
ISBN 10: 0804189935 ISBN 13: 9780804189934
Verlag: Crown, 2017
Gebraucht
Softcover
Verkäufer
Hamelyn, Madrid, M, Spanien
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Beschreibung
Beschreibung:
: En esta tercera edición completamente revisada y actualizada, Jay Heinrichs nos ofrece una guía magistral sobre el arte de la persuasión. A través de ejemplos que van desde Aristóteles hasta Lincoln y Homer Simpson, el autor explora las técnicas retóricas y lógicas que nos permiten ganar argumentos y convencer a los demás. Este libro es una herramienta esencial para cualquier persona que busque mejorar sus habilidades de comunicación y persuasión en el ámbito personal y profesional. EAN: 9780804189934 Tipo: Libros Categoría: Negocios y Economía|Educación|Literatura y Ficción Título: Thank You for Arguing Autor: Jay Heinrichs Editorial: Crown Idioma: en Páginas: 480 Formato: tapa blanda. Bestandsnummer des Verkäufers Happ-2025-07-04-bb3f1f3a
Inhaltsangabe:
A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated.
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.
Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, erudite, and truly enlightening, it not only teaches you how to recognize a paralipsis when you hear it, but also how to wield the weapons of persuasion the next time you really, really, want to get your own way.
Über die Autorin bzw. den Autor: JAY HEINRICHS spent twenty-six years as a writer, editor, and magazine-publishing executive before becoming a full-time advocate for the lost art of rhetoric. He now lectures widely on the subject, to audiences ranging from Ivy League students to NASA scientists to Southwest Airlines executives, and runs the language blog figarospeech.com
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Bibliografische Details
Titel: Thank You for Arguing
Verlag: Crown
Erscheinungsdatum: 2017
Einband: Softcover
Zustand: Muy bueno
Auflage: 3. Auflage