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Television and Children: Program Evaluation, Comprehension, and Impact

Clifford, Brian R.; Gunter, Barie; McAleer, Jill

Verlag: Lawrence Erlbaum Associates, Inc., Hillsdale, NJ, U.S.A., 1995
ISBN 10: 0805816836 / ISBN 13: 9780805816839
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Bibliografische Details

Titel: Television and Children: Program Evaluation,...

Verlag: Lawrence Erlbaum Associates, Inc., Hillsdale, NJ, U.S.A.

Erscheinungsdatum: 1995

Einband: Paperback

Zustand: Good

Zustand des Schutzumschlags: No Dust Jacket

Art des Buches: Used


Slightly scuffed softcover with lightly worn lower leading corners. Minor bump through leading edges of rear cover and some final pages. Slight age spotting to page block. Lower leading corners of final pages are lightly creased. Pages are clean and tight throughout. T. Buchnummer des Verkäufers 293673

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Inhaltsangabe: USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation, comprehension, and impact in the drama, information and entertainment domains. In all cases, demographic and background experiences and knowledge are assessed for their contribution to learning, attitude/opinion change, and stability as a function of exposure to particular program content. Empirical investigations of police dramas, science programs, and quiz shows are conducted utilizing experimental methods and involving approximately 1,000 children in a series of studies.

Related to existing research literature, this work confirms the view of the child/adolescent as an active viewer who is critical, constructive, and capable of learning from the television medium -- even when the program is clearly broadcast as entertainment rather than as education or information. This volume is unique in that it addresses questions of the relation between children and diverse television content in terms of its impact on social and informational schemas.

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