Titel: It's Not About the Technology: Developing the Craft of Thinking for a High Technology Corporation
Verlag: Springer
Erscheinungsjahr: 2011
Sprache: Englisch
ISBN-10: 1441936130
ISBN-13: 9781441936134
Einband: Softcover
Zustand: New

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Inhaltsangabe

The Problem.- Organized But Dysfunctional.- The Awareness of the Engineering Organization.- Marketing’s Choice and Decision Making vs - Engineering Planning.- Differentiation is Not a Concept, But a Phenomenon.- We Relate Before We Differentiate.- Contexts Can Undifferentiate a Product!- The Semiconductor Company Context.- A Glimpse at the Marketing Context.- The Context of Execution.- The Semiconductor Value Chain.- The Product Definition Context.- The Economics Context.- The Customer Context.- The Design-In.- The Requirements Craft.- Manage Expectations.- The Execution Mindset.- Overcoming Technology-Centric View.- Marketing is Organized Decision Making.

�ber die Autorin bzw. den Autor

Raj Karamchedu is a senior product marketing manager at Silicon Image, Inc., a world leader in high definition multimedia interface products. Mr. Karamchedu has built a wealth of experience over the past ten years in high technology semiconductor product management and design roles in a series of leading silicon valley companies. This combination of engineering and marketing backgrounds gives the author an ability to dig deeper and bring to light critical product marketing decision points that come up in the day-to-day semiconductor business. In his spare time Mr Karamchedu publishes a web magazine called Slowread – http://www.slowread.com - a site for entrepreneurial opportunities in India.

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