This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781841501727.

Bestandsnummer des Verk�ufers 9636475

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Bibliografische Details

Titel

Switching to Digital Television UK Public Policy and the Market

Verlag

University Of Chicago Press

Erscheinungsjahr

2013

Sprache

Englisch

ISBN-10

1841501727

ISBN-13

9781841501727

Einband

Softcover

Zustand

Good

Verk�uferkataloge

Journalism & Media

�ber diesen Titel

Inhaltsangabe

Sometime in the next four years, in a move that is bound to anger consumers and endanger the careers of politicians, the United Kingdom plans to turn off its analog, terrestrial television and switch fully to digital TV. Switching to Digital Television argues that, in order for the initiative to succeed, public policymakers need to carefully consider competitive market forces and collaborate with the broadcasting industry.
This authoritative study of the government policy behind the switchover also draws on the United Kingdom’s experience as a basis for comparative analysis of the United States, Japan, and western European nations, all of which will face similar questions in coming years.

“The book provides an interesting and ‘different’ history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf.”– Jim Slater, Image Technology Magazine

“Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK.”—Barry Cox, Chairman of Digital UK

�ber die Autorin bzw. den Autor

Michael Starks has now retired. Before the switchover of analogue to digital television, he led the BBC's feasibility study for digital television development and managed the UK Digital TV Project for the government in close collaboration with the industry and consumer stakeholders. He is the author of Switching to Digital Television (Intellect, 2007) and The Digital Television Revolution (Macmillan, 2013). He was the founding chairman of the Digital TV Group. He is currently a member of Lady Margaret Hall at Oxford University. He has previously been an associate of Oxford University's programme in comparative media law and policy, a research visitor at the University of Melbourne in Australia and a visiting fellow at the China Media Centre at the University of Westminster. He founded the International Journal of Digital Television in 2009 and edited its issues from 2010 to 2013.

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