Neuware - 'Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book.'-- Heather Clancy, business journalistWhat technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.Discover how the sustainable network connects us all, with examples of how it's already effecting changeUnderstand how this network magnifies the impact of even the smallest change and newest ideaExplore the role that various market and political forces playLearn how the network can be improved to better address environmental, economic, and social conditionsGet practical advice that you or your business can follow now.

Bestandsnummer des Verk�ufers 9780596157036

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Titel: The Sustainable Network : The Accidental Answer for a Troubled Planet
Verlag: O'reilly Media Nov 2009
Erscheinungsjahr: 2009
Sprache: Englisch
ISBN-10: 0596157037
ISBN-13: 9780596157036
Einband: Taschenbuch
Zustand: Neu
Abmessungen: Breite: 231 mm, H�he: 177 mm, Tiefe: 27 mm
Gewicht: 664 Gramm

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"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."

-- Heather Clancy, business journalist

What technologies do we need to solve the complex environmental, economic, social, and political challenges facing us today? As this thought-provoking book reveals, one tool for enacting change is already at our fingertips: the global network.

Consider the private domains of companies, governments, and institutions along with the public Internet: we have an immense communications network that connects billions of people in ways we never thought possible. In this book, author Sarah Sorensen clearly demonstrates why this network is the best sustainable technology available to help us tackle a wide range of problems.

If each of us represents a node on this network, then it's time we realize the potential we hold. The Sustainable Network is a call to action, urging individuals, governments, markets, and organizations to put the power of this network to good use.

Discover how the sustainable network connects us all, with examples of how it's already effecting change Understand how this network magnifies the impact of even the smallest change and newest idea Explore the role that various market and political forces play Learn how the network can be improved to better address environmental, economic, and social conditions Get practical advice that you or your business can follow now

�ber die Autorin bzw. den Autor

Sarah Sorensen has spent eight years at Juniper Networks in a variety of product and corporate marketing roles. She created and managed the Corporate Citizenship and Sustainability strategy and was a founding member of the company's Green Taskforce, which is responsible for driving energy efficiency initiatives within the engineering and product teams. During her tenure, she managed Juniper's business announcements, crisis communications and public sector outreach, and spent half a decade marketing the company's security technologies. A graduate of UCLA (1996), where she majored in English and was a member of UCLA's Division 1 women's soccer team, she has focused her efforts in branding, marketing, communications, and public relations for both start-ups and Fortune 500 companies. She has developed and written dozens of white papers, byline articles, and presentations on and about the networking and security industries.

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