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Inhaltsangabe: What I've learned in over thirty years of growing small businesses is that adapting to change is the only way to create long-term success. And adapting to change requires continuous education. Change is constant, sometimes anticipated but frequently unexpected especially in the technology driven world we live in. Like many of you, sorting through all the available information about marketing, sales, customer service and management leaves me feeling confused, overwhelmed and frustrated. While there are plenty of resources through which business owners can get better at what they do, much of what's out there falls into the category of regurgitated or plagiarized junk or questionable "wisdom" of wannabe gurus who claim ownership of some magical formula that's guaranteed to work; it does not exist."Are You Sure About That?" is written as a source of practical advice and inspiration for small business owners, entrepreneurs, family-owned multi-generational businesses as well as executives and managers with responsibilities in management, marketing, sales and customer service.I have always been inspired by real life stories, case studies, and the experience of trying, failing and eventually succeeding; nothing will ever replace focus, hard work, humility and the continual questioning of everything you read and everything you do. Humility allows you to recognize that you don't know it all. Questioning forces you to take nothing for granted and to strive for continuous improvements. When you think you know something, ask yourself if you're sure. Keep asking. You'll keep getting better. So this collection of years of real life experiences is what I offer. These small business stories are the "real deal" with subject matter that pokes, questions and provides insight on every page. You will find relevant stories on topics that have influenced outcomes and led to success for some small business owners. Some of my case studies and observations will likely make you smile. Some might get you angry. I'm not promising that you'll uncover secrets or "tips that will crush the competition." I leave that to those "gurus". My stories are meant to inspire you, beginning with the recognition that you're not alone, that we have a lot in common, and that at the end of each day we simply want to feel good about our business and ourselves as caring and generous human beings. Business is about making a profit and for business owners success is measured not only by being comfortable but by also being able to make a real difference in the lives of customers and employees.
From the Back Cover: You're always a click away from gaining a customer . . . or losing one.As a small business owner, you want to grow your company. It's tempting to look for the magic formula or the latest secret metric for success. But the secret is that hard work pays off--and the magic lies in developing real and meaningful connections with customers and employees.Author Zev Asch brings his 30+ years of experience running companies to this priceless book of wisdom for entrepreneurs. Covering the full spectrum of management, marketing, sales, and customer service, Are You Sure About That? features real-life small business situations and subject matter that pokes, questions, and challenges conventional thought.In today's competitive "click to unsubscribe" environment, you need to understand what truly keeps customers happy and drives business growth. These stories of failure and success offer perspective and hard-won knowledge that you can put into action today--and start seeing results tomorrow.
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