Successful Public Relations in a week: Teach Yourself (IAW)
Clapperton, Guy
ISBN 10: 0340858273 ISBN 13: 9780340858271
Verlag: Hodder & Stoughton, 2002
Gebraucht
Softcover
Verkäufer
WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 14. November 2005
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Bestandsnummer des Verkäufers rev3725882213
Inhaltsangabe:
Written from an insider's perspective, this book is aimed principally at small business managers and sole traders who wish to use the media to get attention for their business without spending vast sums of money on unnecessary PR agencies. It covers the full spectrum of handling journalists and media organizations, from writing press releases, responding to journalist feedback, understanding how the press works and finally what to do if it all goes wrong and you are misinterpreted. There are also "alternative" ideas for getting attention for your business.
Über die Autorin bzw. den Autor: Guy Clapperton has been a journalist for many years. He is now freelance and regularly contributes to The Guardian Small Business Solutions Section, The Observer, The Evening Standard Management Today and Director Magazine.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Successful Public Relations in a week: Teach...
Verlag: Hodder & Stoughton
Erscheinungsdatum: 2002
Einband: Softcover
Zustand: Like New