Titel: The Successful Entrepreneur's Guidebook : Where You Are Now, Where You Want to Be, and How to Get There
Verlag: Kogan Page, Limited
Erscheinungsjahr: 2007
Sprache: Englisch
ISBN-10: 0749446927
ISBN-13: 9780749446925
Einband: Softcover
Auflage: 2nd.
Zustand: Good
Gewicht: 1,583�Pfund

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The Entrepreneur's Guidebook will help any entrepreneur who wants to grow and develop both their business and themselves. Based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed, the authors have distilled the very essence of how to achieve profitable growth. They've also charted all the problems owner-managed firms are likely to encounter, and suggest ways to anticipate and resolve them. Packed with assignments and useful case studies, it will help any entrepreneur answer these key questions:

Where is the business now - what are its strengths and weaknesses?

Where can the business go from here - what strategies can be pursued?

How do I create the complete business plan and achieve my growth objectives?

The Entrepreneur's Guidebook has helped hundreds of participants on the Business Growth and Development

Programme realize their ambitions. Many of their businesses have grown spectacularly while others have raised millions in new capital to fund expansion. Now everyone can achieve those goals.

�ber die Autorinnen und Autoren

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.

Liz Clarke is a visiting lecturer at Cranfield who teaches on the Business Growth Programme. The non-executive director of a high-technology business consultancy, she advises growing businesses both large and small.

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