The authors offer solutions for established corporations facing disruptive challenges. Based on extensive research and discussion, a unique management approach, the High 5 approach, has been developed to promote successful self-disruption in established corporations. At the center of this approach is the transformation of the core business. The book supports the idea of permanent self-disruption as the key to success for established players.

Successful Business Model Transformations in Disruptive Times is aimed at the management of various industries. This book provides managers in established corporations with a theoretically sound and practical guide.

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Prof. Dr. Thomas Rudolph researches and teaches as a full professor of business administration and marketing at the University of St.Gallen. As Director, he heads the Research Center for Retail Management based there. His research with his team focuses on the challenges of digital transformation and consumer

Dr. Markus Schweizer systematically and empathetically thinks about business models and concepts from the customer's perspective. From the analysis to the workshop series to the anchoring on the ground - all from a single source. He studied at the University of St. Gallen until his doctorate and is now Managing Director and Partner of Holistic Consulting GmbH. He shares his knowledge as a conference speaker, book author, and lecturer at universities of applied sciences in Switzerland, Germany, and Austria.

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