Getting Subscribers for the Country Newspaper (Classic Reprint)

Excerpt from Getting Subscribers for the Country Newspaper

If a newspaper man, starting in business, could have his choice of any of these constants, however, he probably would choose circulation. For it is known cat the other things are sure to follow if you can produce the proper circulation reports. This does not make circulation the most important, but it does give it a place as a factor which should always be guarded and nursed.

There is no phase of the production of a country news paper so grossly neglected as circulation. Who ever heard of a circulation manager of a country newspaper in a town of less than four thousand population? There are editors, business managers, secretaries and treasurers, bookkeep ers and office girls, but there are no circulation managers. Yet any paper with more than a one-man office force can well afford to have a circulation manager whose business is to build, solicit and manage the circulation.

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