A Study of Changing Trends in E-CRM of Indian Insurance Industry

Kamal Gulati

Verlag: LAP Lambert Academic Publishing Dez 2016, 2016
ISBN 10: 3330009543 / ISBN 13: 9783330009547
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Neuware - The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relations with the king-The Customer. The process of developing a cooperative and collaborative relationship between the buyers and sellers is called Customer Relationship Management shortly called CRM. Ideally, CRM allows an organization to tailor its products and services to each customer's preferences. CRM 'may be used to create a personalized, one-to-one experience that will give the individual customer a sense of being cared for, thus opening up new marketing opportunities based on the preferences and history of the customer'. Croteau and Li point out 'CRM is a customer-focused business strategy that aims to increase customer satisfaction and customer loyalty by offering a more responsive and customized service to each customer'. 176 pp. Englisch. Buchnummer des Verkäufers 9783330009547

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Reseña del editor: The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relations with the king-The Customer. The process of developing a cooperative and collaborative relationship between the buyers and sellers is called Customer Relationship Management shortly called CRM. Ideally, CRM allows an organization to tailor its products and services to each customer’s preferences. CRM “may be used to create a personalized, one-to-one experience that will give the individual customer a sense of being cared for, thus opening up new marketing opportunities based on the preferences and history of the customer”. Croteau and Li point out “CRM is a customer-focused business strategy that aims to increase customer satisfaction and customer loyalty by offering a more responsive and customized service to each customer”.

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Titel: A Study of Changing Trends in E-CRM of ...
Verlag: LAP Lambert Academic Publishing Dez 2016
Erscheinungsdatum: 2016
Einband: Taschenbuch
Zustand: Neu

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Kamal Gulati
Verlag: LAP Lambert Academic Publishing
ISBN 10: 3330009543 ISBN 13: 9783330009547
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Buchbeschreibung LAP Lambert Academic Publishing. Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relations with the king-The Customer. The process of developing a cooperative and collaborative relationship between the buyers and sellers is called Customer Relationship Management shortly called CRM. Ideally, CRM allows an organization to tailor its products and services to each customer's preferences. CRM 'may be used to create a personalized, one-to-one experience that will give the individual customer a sense of being cared for, thus opening up new marketing opportunities based on the preferences and history of the customer'. Croteau and Li point out 'CRM is a customer-focused business strategy that aims to increase customer satisfaction and customer loyalty by offering a more responsive and customized service to each customer'. 176 pp. Englisch. Artikel-Nr. 9783330009547

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