ISBN 10: 1430247673 / ISBN 13: 9781430247678
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Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great," you say. "Sign me up!"

Not so fast. Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey to managerial superstardom at a Fortune 500 company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition. Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel. That's why, in The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage you to ditch class—or, better yet, ditch b-school altogether—and go back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will.

There are no forays into game theory in The Street Smart MBA, no parables, and no intellectualizing. Instead what you will find is a practical,  easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as: 

  • Building a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time;
  • Turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else;
  • Dealing with customer complaints head-on so that you can turn gripes into opportunities;
  • Doing favors, mentoring, and sending gifts, in order to grow your business network;
  • And much more.

With its emphasis on ten simple yet time-honored principles that lead to business success, The Street Smart MBA is all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need. 

What you’ll learn

  • Practical, proven advice on building a brand that maximizes your company's profits
  • How to get people to help your company out and give you invaluable information (for free)
  • Simple steps and checklists for developing products and services your company can profit from
  • Marketing techniques that will turn your company's services and products into profits
  • Money-saving tactics that will save your company's bottom line
  • Practical pointers for minimizing your pain and maximizing your gain when managing people

 

Who this book is for

The Street Smart MBA is geared toward the tens of millions of businesspeople who own or run small, medium, and large businesses or are planning to do so in the future. Additionally, the book will appeal to college students and young professionals who are contemplating whether or not to attend business school; novice and seasoned entrepreneurs alike who want to position their new venture for business success; and even current undergraduate and MBA students who are thinking about starting up a company and have begun searching for an alternative business education that will help them do so.

Table of Contents

  1. Step 1: Build a Superb Brand  
  2. Step 2: Grow and Tap Your Network  
  3. Step 3: Develop Products Customers Love
  4. Step 4: Sell Your Company's Products and Services in a Cost-Effective Manner  
  5. Step 5: Control Your Costs and Increase Your Productivity
  6. Step 6: Take Charge
  7. Recruit, Motivate, and Retain a Superior Workforce  
  8. Deal with Customer Complaints Head-On  
  9. Manage Yourself
  10. Become a Better Negotiator

Über den Autor: James J. Mangraviti, Jr., is Principal of SEAK, Inc., a professional education, training, consulting, and publishing company. In that capacity, he trains hundreds of expert witnesses each year through SEAK's scheduled programs for expert witnesses, invited presentations, and customized expert witness training programs presented to corporations, associations, and governmental agencies. A former litigator with experience in defense and plaintiff personal injury law and insurance law, Mr. Mangraviti is a prolific writer and has co-authored more than twenty books with Steve Babitsky, including Never Lose Again: Become a Top Negotiator by Asking the Right Questions.

Steve Babitsky is the Founder and President of SEAK, Inc., a professional education, training, consulting, and publishing company. Under Mr. Babitsky's leadership, SEAK has grown into a multi-million dollar national enterprise that caters to physicians, engineers, accountants, lawyers, and other professionals. Prior to his involvement with SEAK, Mr. Babitksy was a personal injury litigator and the managing partner of the law firm of Kistin, Babitsky, Latimer, and Beitman, which he grew into the most successful personal injury firm on Cape Cod. During this time, Mr. Babitsky also founded the National Organization for Social Security Claimants' Representatives, an association of over 4,000 attorneys and other advocates who represent Social Security and Supplemental Security Income claimants. Throughout his career, Mr. Babitsky has been a successful serial entrepreneur, and his insights into the world of business can be found in the numerous books he has co-authored with James J. Mangraviti, Jr., including Never Lose Again: Become a Top Negotiator by Asking the Right Questions.

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