The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making. Dieser Artikel ist nicht verfügbar.
Nagle, Thomas T., Holden, Reed K.
Sprache: Englisch
Verlag: Routledge, 2001
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
AbeBooks-Verkäufer/-in seit 3. August 2006
Zustand: Gebraucht - Gut
EUR 6,21
Artikelbeschreibung vom Verkäufer
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers GRP101979170
- Titel
- The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
- Autor
- Nagle, Thomas T., Holden, Reed K.
- Verlag
- Routledge
- Veröffentlichungsjahr
- 2001
- Zustand
- Very Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 013026248X
- ISBN-13
- 9780130262486
- Ausgabe
- 3rd.
- Artikelgewicht
- 1,409 Pfund
- Abmessungen
- N/A
For MBA or advanced undergraduate courses in Pricing Strategy or Pricing and Product Policy.
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.
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Von der hinteren Coverseite
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden―these guys know their stuff and it works!" ― Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." ― Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." ― Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." ― Dan Nimer, President, DNA Group
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