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Bibliografische Details

Titel: The Strategy Process: Concepts, Context and Cases: International Edition
Verlag: Pearson
Ver�ffentlichungsdatum: 1995
Sprache: Englisch
ISBN-10: 0134558588
ISBN-13: 9780134558585
Bindung: Softcover
Ausgabe: 3. Auflage
Zustand: Good

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This collection of readings is combined with cases from James Brian Quinn. It present an up-to-date look at how actual companies act strategically and the research driving them. While retaining many of the classic cases and articles, this edition includes new organization and strategy concepts to emerge in the last few years: core competency strategies; strategic outsourcing; managing with the new digital technologies; and managing hypercompetition, with 13 new readings and 17 new cases.

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