If you think strategy is just for the executive team or CEO, think again. In reality, strategy is everyone s job. Every individual inside the organization is linked to the success of the business and plays a part in the firm s strategy mosaic. Everyone in the organization should be asking themselves, How do I add value to the business? Who are my customers How do I drive benefits? How does my function contribute to the competitive advantage of the organization in the marketplace? To harvest strategic opportunities or avert potential hazards, each function, team, and person needs to answer these questions and take responsibility for delivering results today while formulating and implementing the strategic changes that will shape the future.

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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.

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