Strategy
Bob de Wit; Ron Meyer
ISBN 10: 1408019027 ISBN 13: 9781408019023
Verlag: Cengage Learning EMEA, 2010
Gebraucht
Paperback
Verkäufer
ThriftBooks-Dallas, Dallas, TX, USA
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Beschreibung
Beschreibung:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1408019027I5N00
Inhaltsangabe:
Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context.
De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.
Über die Autorin bzw. den Autor:
Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.
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Bibliografische Details
Titel: Strategy
Verlag: Cengage Learning EMEA
Erscheinungsdatum: 2010
Einband: Paperback
Zustand: Fair
Zustand des Schutzumschlags: No Jacket
Auflage: 4. Auflage