This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780273710288.

Bestandsnummer des Verk�ufers 9075996

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Bibliografische Details

Titel

Strategies for E-Business: Concepts and Cases

Verlag

Financial Times/ Prentice Hall

Erscheinungsjahr

2008

Sprache

Englisch

ISBN-10

0273710281

ISBN-13

9780273710288

Einband

Hardcover

Auflage

2. Auflage

Zustand

Good

Gewicht

1350 Gramm

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

�ber die Autorin bzw. den Autor

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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