Titel: Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
Verlag: Allyn & Bacon
Ver�ffentlichungsdatum: 2004
Sprache: Englisch
ISBN-10: 0205405738
ISBN-13: 9780205405732
Bindung: Unknown
Zustand: Fair
Zustand des Schutzumschlags: No Jacket

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Inhaltsangabe

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly “recipe” approach, it is ideal for classroom use.

Rese�a del editor

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents. This multimedia, multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, it is ideal for classroom use.

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