Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1. Bestandsnummer des Verkäufers G0205031978I4N00

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Über die Autorin bzw. den Autor:

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.

David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.