Strategic Marketing Problems: Cases and Comments, 10th Edition
Kerin, Roger, Peterson, Robert
ISBN 10: 0131421840 ISBN 13: 9780131421844
Verlag: Prentice Hall, 2003
Gebraucht
Hardcover
Verkäufer
Wonder Book, Frederick, MD, USA
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Beschreibung
Beschreibung:
Good condition. Tenth edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Bestandsnummer des Verkäufers H02H-01052
Inhaltsangabe:
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
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Bibliografische Details
Titel: Strategic Marketing Problems: Cases and ...
Verlag: Prentice Hall
Erscheinungsdatum: 2003
Einband: Hardcover
Zustand: Good