Strategic Marketing in Practice (CIM Coursebook)

Ranchhod, Ashok,Marandi, Ebi

ISBN 10: 0750680121 ISBN 13: 9780750680127
Verlag: Butterworth-Heinemann Ltd, 2006
Gebraucht paperback

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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

* Written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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Bibliografische Details

Titel: Strategic Marketing in Practice (CIM ...
Verlag: Butterworth-Heinemann Ltd
Erscheinungsdatum: 2006
Einband: paperback
Zustand: Good

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