Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.

Bestandsnummer des Verk�ufers CHL10444135

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Bibliografische Details

Titel

Strategic Marketing Planning and Control (CIM Student)

Verlag

A Butterworth-Heinemann Title

Erscheinungsjahr

1999

Sprache

Englisch

ISBN-10

0750644826

ISBN-13

9780750644822

Einband

Paperback

Zustand

Used; Very Good

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for those studying the Chartered Institute of Management Postgraduate Diploma and for those wanting a "primer" in strategic marketing.

Rese�a del editor

'Strategic Marketing: Planning and Control' is the new core text for the Planning and Control syllabus of the CIM postgraduate diploma. Equally applicable for industry practitioners, this book cuts through the complexity and jargon surrounding the subject, to provide readers with a clear, concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions (analysis, formulation and implementation).

The text also covers contemporary issues, by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning.

'Strategic Marketing: planning and control':

* provides a synthesis of key strategic marketing concepts;
* is a concise and comprehensive text which is tightly written to accommodate the reading time pressures on students;
* is highly exam focused with all material presented having been class tested and refined.

Written by the Senior Examiner for the CIM Strategic Planning and Control Diploma Module.

Highly exam focused.

Provides a synthesis of key strategic marketing concepts and recognises the growing importance of 'implementation' in the overall marketing process.

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