Strategic Market Management (Seventh Edition)

David A. Aaker

Verlag: Wiley India Pvt. Ltd, 2008
ISBN 10: 8126516046 / ISBN 13: 9788126516049
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Beschreibung:

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis. Part I Introduction And Overview Business Strategy The Concept and Trends in Its Management Strategic Market Management An Overview Part II Strategic Analysis External and Customer Analysis Competitor Analysis Market/Submarket Analysis Environmental Analysis and Strategic Uncertainty Internal Analysis Case Challenges: The Energy Bar Industry, Competing against Wal-Mart Part III Alternative Business Strategies Creating Advantage Synergy and Vision vs Opportunism Strategic Options Strategic Options Value, Focus & Innovation Global Strategies Strategic Positioning Case Challenges: Xerox The Early Years, Hobart Part IV Growth Strategies Growth Strategies Penetration, Product-Market Expansion; Vertical Integration and the Big Idea Diversification Strategies in Declining and Hostile Markets Case Challenges: Dove, Intel Part V Implementation Organizational Issues Case Challenge: Samsung Electronics Appendix Planning Forms Index Printed Pages: 372. Buchnummer des Verkäufers 60916

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Inhaltsangabe: Strategic market management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making. By using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, this book helps managers identify and evaluate numerous strategic investment alternatives. It provides greater emphasis on external market analysis, including the value proposition, product category analysis, the value of relevance, and competitor analysis. Introduction and overview strategic analysis alternative business strategies growth strategies implementation

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Bibliografische Details

Titel: Strategic Market Management (Seventh Edition...
Verlag: Wiley India Pvt. Ltd
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: New
Auflage: 5th or later edition.

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David A. Aaker
Verlag: Wiley (2004)
ISBN 10: 0471659037 ISBN 13: 9780471659037
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Buchbeschreibung Wiley, 2004. Softcover, broschiert, ca. DIN A5 Format, 352 Seiten, Besitzerstempel auf Vorsatz und Gebrauchsspuren sonst ok Der Versand kann in Deutschland auf Rechnung erfolgen. Artikel-Nr. K16-1399

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