Buchnummer des Verkäufers
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.
Among the new features and topics included in this edition are:
This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students? learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Über den Autor:
Nigel Evans is Assistant Dean of the School of Social Sciences, Business and Law at Teeside University. He has published widely in tourism and management and taught strategy for many years on varied programmes including MBA and BA (Hons) Travel and Tourism programmes at Teeside and Northumbria Universities.
Buchbeschreibung Taylor & Francis Ltd Jan 2015, 2015. Taschenbuch. Buchzustand: Neu. 246x190x30 mm. Neuware - 728 pp. Englisch. Artikel-Nr. 9780415837248