Strategic Management of E-Business
Chen, Stephen
ISBN 10: 0470870737 ISBN 13: 9780470870730
Verlag: Wiley & Sons, Incorporated, John, 2004
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP26834778
Inhaltsangabe:
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
Über die Autorin bzw. den Autor: Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.
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Bibliografische Details
Titel: Strategic Management of E-Business
Verlag: Wiley & Sons, Incorporated, John
Erscheinungsdatum: 2004
Einband: Softcover
Zustand: Good
Auflage: 2. Auflage