Strategic Management: Concepts and Cases. Dieser Artikel ist nicht verfügbar.
Strickland, Alonzo J. Alonzo J. Strickland, Arthur A. Thompson Jr.,
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Sprache: Englisch
Verlag: Irwin Professional Publishing -, 1997
- Hardcover
- Gebraucht
Anbieter: Bahamut Media, Reading, Vereinigtes KönigreichBahamut Media
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Hardcover
Zustand: Gebraucht - Gut
EUR 12,13
Artikelbeschreibung des Verkäufers
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Bestandsnummer des Verkäufers 6545-9780256237382
- Titel
- Strategic Management: Concepts and Cases
- Autor
- Strickland, Alonzo J. Alonzo J. Strickland, Arthur A. Thompson Jr.,
- Verlag
- Irwin Professional Publishing -
- Erscheinungsjahr
- 1997
- Zustand
- Very Good
- Einband
- hardcover
- Sprache
- Englisch
- ISBN-10
- 0256237387
- ISBN-13
- 9780256237382
This is a resource-based view of the firm, incorporating 17 case studies which reflect this emphasis. Case studies new to this edition cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies, and there is a guide to case analysis showing students how to approach case analysis. Also new to this edition is coverage of co-operative strategies, collaborative alliances and competing in "high velocity" market environments. The book includes company website addresses, with details on how to use the Internet and various online services.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.