An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

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Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.Features unique Strategic Insight boxes to demonstrate how a variety of domestic and international companies succeed or fail at implementing theories. Includes discussions on key topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure.

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