Strategic Management: Concepts and Cases (8th Edition)

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It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Bestandsnummer des Verkäufers 0130269956-11-1

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The most widely used strategic management text in the world is now better than ever!

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management ― one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:

• A new box on e-commerce appears in every chapter
• A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
• Up-to-date international coverage has been integrated throughout the text
• Over 50 Experiential Exercises that help you learn new management skills
• A practical ― not theoretical ― orientation that shows you how to apply what you're reading about
• Available with "Mastering Strategy" ― the most extensive cross-platform business education resource in the world
• MYPHLIP ― Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.