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Bibliografische Details

Titel: Strategic Management and Business Policy
Verlag: Prentice Hall PTR
Erscheinungsjahr: 2003
Sprache: Englisch
ISBN-10: 0131225510
ISBN-13: 9780131225510
Einband: Softcover
Zustand: Very Good

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For senior-level and introductory graduate-level courses in Strategic Management and Business Policy.

Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

Rese�a del editor

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

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