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Bibliografische Details

Titel: Strategic Management and Business Policy

Verlag: Prentice Hall

Erscheinungsdatum: 2003

Einband: Hardcover

Zustand: As New

Zustand des Schutzumschlags: No Jacket

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Inhaltsangabe:

Book by Wheelen Tom Hunger J David Hunger David

Rese�a del editor:

For senior-level and introductory graduate-level courses in Strategic Management and Business Policy. Most integrative text in the market. Focus on technology/innovation and entrepreneurship (each covered in separate chapters). A Strategic Audit (Chapter 10) gives the professor optional but useful step-by-step case analysis tool. This textbook is available in paperback cases or concepts format. Check out the web...new experiential case exercises in book and on text website! Customize this casebook @ prenhall.com/custombusiness.

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