Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

In this article, renowned management experts Gary Hamel and C. K. Prahalad introduce their approach to strategic planning in the face of tough competition. With advice on tailoring your company's strategy and developing the will to win within your firm, this article helps you define a long-term strategy for your organization that captures employees' imaginations and creates a clear path to success.

�ber die Autorin bzw. den Autor

Fortune magazine labels Gary Hamel "the world's leading expert on business strategy." The Economist calls Hamel "the world's reigning strategy guru." Hamel's landmark books, Leading the Revolution and Competing for the Future, have appeared on every management bestseller list and have been translated into more than 20 languages.

C.K. Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Ross School of Business at the University of Michigan. He has consulted with the top management of many of the world's foremost companies, including CEOs of at least thetop 30 of the Fortune 200 firms.

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