Strategic Brand Management: United States Edition: Building, Measuring, and Managing Brand Equality
Kevin Lane Keller
ISBN 10: 0131888595 ISBN 13: 9780131888593
Verlag: Pearson, 2007
Gebraucht
Hardcover
Verkäufer
AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 28. November 2006
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Beschreibung
Beschreibung:
Strategic Brand Management: United States Edition: Building, Measuring, and Managing Brand Equality This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9780131888593
Inhaltsangabe:
<>For students, managers and senior executives studying Brand Management.
Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Bibliografische Details
Titel: Strategic Brand Management: United States ...
Verlag: Pearson
Erscheinungsdatum: 2007
Einband: Hardcover
Zustand: Very Good
Auflage: 3. Auflage