Strategic alliances are becoming increasingly important as a long-term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. In this comprehensive informative and practical text the authors delvop:

An analysis of over 30 alliances in the US, Japan and Europe.
A blueprint for successfully forming and implementing an alliance.
Practical case histories of nine successful and unsuccessful alliances which highlight benefits and drawbacks.

Highly successful in hardback, this book is now available in paperback for undergraduate and MBA students of corporate strategy and international business.

�ber die Autorin bzw. den Autor:

Peter Lorange is President of IMD, Lausanne, Switzerland. Formerly he was President of The Norwegian School of Management, and has taught at Wharton and MIT. He is a specialist in multinational management, strategic planning process, alliances and strategic control. Professort Lorange writes and lectures extensively in his subject area and is a consultant to numerous companies in the United States and Europe.

Johan Roos is Assistant Professor at the Norwegian School of Management. Within the areas of international strategy and management he is a specialist in formation and implementation of cooperative strategies, strategies for the advancement of organizations and strategies for customer satisfaction. Dr Roos has written, taught and advised widely in these subject areas.

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