Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management

Prusak, Laurence; Groh, Katalina; Denning, Stephen; Seely Brown, John

ISBN 10: 1138173495 ISBN 13: 9781138173491

Verlag: Routledge, 2016

Sprache: Englisch

Zustand: Neu Hardcover

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Bibliografische Details

Titel

Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management

Verlag

Routledge

Erscheinungsjahr

2016

Sprache

Englisch

ISBN-10

1138173495

ISBN-13

9781138173491

Einband

Hardcover

Zustand

New

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�ber diesen Titel

Inhaltsangabe

This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time.

�ber die Autorin bzw. den Autor

John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak

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